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Examples
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Tokyo As far as product names go, "plasmacluster" doesn't roll off the tongue or provide much of a clue to tell consumers what they are buying.
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Sharp has incorporated plasmacluster technology into air conditioners, refrigerators, washing machines and vacuum cleaners.
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Sharp teamed up with universities and research centers to run experiments to prove the efficacy of plasmacluster ions in neutralizing everything from the avian flu virus to pollen.
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The concept behind plasmacluster technology is simple.
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It also has struck component deals with more than 20 companies to use the plasmacluster technology in auto air-conditioning systems from Toyota Motor Corp.,
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With so many rivals touting antigerm technologies, Sharp this year dropped the term "germ-killing ion" and returned to its plasmacluster tag as a way of differentiating itself.
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In one study, the Ishikawa Prefecture Health Service Association, a testing lab recognized by Japan's health ministry for its accuracy and credibility, found that the plasmacluster technology removed 90% of airborne mold in one hour in a testing room of about 50 square feet.
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Ions are naturally found in the air, but Sharp's plasmacluster technology breaks down water vapor, providing an additional dose of ions.
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Kazuhito Suzuki, an Ishikawa researcher who helped run the plasmacluster tests, said Sharp paid the lab to run the experiments according to parameters, such as room size, that were set by the company.
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Around 2002, Sharp replaced the plasmacluster label with the simpler-sounding logo, "germ-killing ion."
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