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Help support Wordnik (and make this page ad-free) by adopting the word post-roll.
Examples
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If you're a publisher, how are different customers and consumers interacting with the videos and where should you put your advertisements -- as a pre-roll or a post-roll?
Get Briefed: Josh James Alexandra Zendrian 2010
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If you're a publisher, how are different customers and consumers interacting with the videos and where should you put your advertisements -- as a pre-roll or a post-roll?
Transcript: Josh James Steve Forbes 2010
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Despite as many as 80% of online video viewers finding ads annoying, marketers are still debating whether pre-roll ads (before) or post-roll ads (after) are the best way to utilize advertising in video.
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What better way to connect with your target audience than to control the program, the commercial, or pre-roll spot that runs before it, or the post-roll if it runs after it.
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The main issues for enabling this are bandwidth, bandwidth, and bandwidth But the payout is awesome, for the networks: they get to charge differently for ads that appear pre-roll and post-roll on popular stories than for ads that appear with unpopular stories.
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It uses its AdLogic Platform to let advertisers target users and dynamically insert pre - or post-roll ads in the games those players download.
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· Insert a 3 second teaser pre-roll then a full post-roll ad
A Serious Online Advertising Problem Continued - Shelly Palmer - MediaBizBlogger 2009
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What better way to connect with your target audience than to control the program, the commercial, or pre-roll spot that runs before it, or the post-roll if it runs after it.
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· Create several DIFFERENT short ads that are randomly shown pre-roll or post-roll
A Serious Online Advertising Problem Continued - Shelly Palmer - MediaBizBlogger 2009
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In the first, a major marketer found that in-show host endorsements, along with in-depth post-roll video, provided an amazingly cost-effective way to create awareness, affect intent, and drive positive brand impressions.
A Third Dimension of Advertising Measurement - Jim Louderback - MediaBizBlogger 2009
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