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Examples
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This entire prediffusion series of activities and decisions is certainly an important part of the innovation-development process, of which the diffusion phase is one component.
Diffusion of Innovations Everett M. Rogers 1995
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Investigating the acceptability of an innovation in its prediffusion stages, such as when it is just being test-marketed and evaluated in trials.
Diffusion of Innovations Everett M. Rogers 1995
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In this chapter we review researches completed on prediffusion aspects of the technology-development process.
Diffusion of Innovations Everett M. Rogers 1995
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