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Help support Wordnik (and make this page ad-free) by adopting the word preheader.
Examples
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The preheader is the small initial text that appears prior to the body of an email message.
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A preheader is a short text blurb that appears at the very top of your email, above your graphics or fancy HTML.
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However, in recent emails, including this Feb. 5 email, Walgreens has been testing a two-line preheader that uses a larger font size for the preheader message.
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However, in recent emails, including this Feb. 5 email, Walgreens has been testing a two-line preheader that uses a larger font size for the preheader message.
The Retail Email Blog Chad White 2010
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Second, this email uses a very concise single line of preheader text, which includes a preheader message, "view with images" link, and "view on mobile" link.
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Second, this email uses a very concise single line of preheader text, which includes a preheader message, "view with images" link, and "view on mobile" link.
The Retail Email Blog Chad White 2010
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On a side note, the first letter of their preheader text was unfortunately truncated.
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On a side note, the first letter of their preheader text was unfortunately truncated.
The Retail Email Blog Chad White 2010
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"Don't settle for having SWYN links in your preheader or footer," White says.
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They kept both the "click to view online" and whitelisting instructions in the preheader, but they tweaked the reason for whitelisting; they now say "To ensure savings …" rather than "To ensure delivery to your inbox …" I'd be interested to learn if that improves whitelisting over time, but it seems like a good recasting to me.
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