Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • adjective Before the marketing of a product or service.

Etymologies

from Wiktionary, Creative Commons Attribution/Share-Alike License

pre- +‎ marketing

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Examples

  • They said New China Life, which plans to raise around $3 billion from the dual listing in mid-December, will start gauging investors' interest, known as the premarketing stage in the IPO process, on Monday, and start taking orders Nov. 29.

    Hong Kong to See Flurry of Year-End IPOs Prudence Ho 2011

  • After publishing research on EGP on Oct. 4, the banks sounded out investors on demand for the shares before recommending a price range during so-called premarketing, which detected interest among investors at a lower price, said the people.

    BusinessWeek.com -- Top News 2010

  • After publishing research on EGP on Oct. 4, the banks sounded out investors on demand for the shares before recommending a price range during so-called premarketing, which detected interest among investors at a lower price, said the people.

    BusinessWeek.com -- Top News 2010

  • Dr. Jeffrey R. Kirsch, the chairman of the advisory panel, voted in favor of Lilly's application but criticized the company for what he described as "premarketing" acts in television commercials saying, "

    NYT > Home Page 2010

  • Barminco had been in the roadshow stage of its IPO, while Hanking had been premarketing the deal.

    Market Volatility Stymies Prospective IPOs Yvonne Lee 2011

  • In the premarketing stage, a company and its bankers gauge investor interest in the deal and come up with a price range.

    Market Volatility Stymies Prospective IPOs Yvonne Lee 2011

  • During premarketing, a company and its bankers gauge investor interest in an IPO and come up with a price range for the deal.

    Everbright Gets Approval for Hong Kong IPO Yvonne Lee 2011

  • During premarketing, a company and its bankers gauge investor interest and come up with a price range for the deal.

    Malaysia's Bumi Armada Prepares $907 Million IPO P.R. Venkat 2011

  • The oil sands company began premarketing, a process in which the company and its bankers gauge investor interest, on the same day as Xiwang Special Steel Co., a Chinese steelmaker seeking to raise up to $200 million.

    Sunshine Oilsands Gauges Interest in Hong Kong IPO Yvonne Lee 2012

  • In Singapore, United Test Assembly Center delayed a US$406 million IPO that was at the premarketing stage.

    Market Volatility Stymies Prospective IPOs Yvonne Lee 2011

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