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from The American Heritage® Dictionary of the English Language, 4th Edition

  • n. A packaged set of promotional materials, such as photographs and background information, for distribution to the press, as at a news conference or before the release of a new product.

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. A packaged set of promotional and news materials about a person, band or product for media to use. The kit will often include a cd or demo along with reviews, photos, and background information. The kit is distributed to media sources, such as radio stations and newspapers.


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