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Help support Wordnik (and make this page ad-free) by adopting the word private-brand.
Examples
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Ralcorps CEO said the deal will allow the company to be a private-brand leader in the $1.8 billion refrigerated dough category.
Ralcorp to Acquire Sara Lee Refrigerated Dough Business 2011
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Ralcorp's board expects to use proceeds of about $900 million from the spinoff to reduce debt, pursue other private-brand acquisitions, and make additional stock repurchases under its remaining buy-back authorization of about 5 million shares.
Ralcorp's Post to Incur Charges From Spinoff Ben Fox Rubin 2012
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In the third quarter, private-brand sales accounted for 19% of retail sales, an increase of 15 basis point year-over-year.
Supervalu Loss Widens, Cuts Sales View Annie Gasparro 2012
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Walgreens has private-brand trail mix with no added salt.
August 4th, 2007 2007
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Gross margin rose to 31.2% from 29.1% amid higher average markups and more sales of private-brand items.
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The company said the improvement in margins was mainly due to higher-margin private-brand revenue and lower transportation costs.
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Aeon, Miller said, wants to achieve 750 billion yen ($7.75 billion) in annual private-brand sales by 2010.
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Wal-Mart, for example, has seen double-digit growth in sales of its more than 1,000 private-brand, or generic, products -- from toaster pastries to pain relievers.
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"We're seeing especially strong sales among our private-brand products as the economy softens and consumers search for more value," said President Gregory Wasson, iu prepared comments.
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The effect of such "white space" publicity is increased by simultaneous efforts to "merchandise" the campaign, to stimulate the interest of the wholesale and retail trade, to encourage private-brand advertising, and to reach the consumer by other kinds of publicity recognized as essential factors in a well rounded national advertising effort.
All About Coffee 1909
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