Times Online: 'Cinemagoers tired of films where brand-name drinks creep artfully into shot or actors ostentatiously check their expensive watches will be relieved to hear that product placement has its limits.
'Danny Boyle - the director of Slumdog Millionaire, which was shown last night at the closing gala of The Times BFI London Film Festival – told The Times that there was such a thing as product displacement.
'Mercedes-Benz and another multinational insisted that their logos be removed from scenes in the film because they did not want to be associated with a Bombay slum, he said.'
vanishedone commented on the word product displacement
Times Online: 'Cinemagoers tired of films where brand-name drinks creep artfully into shot or actors ostentatiously check their expensive watches will be relieved to hear that product placement has its limits.
'Danny Boyle - the director of Slumdog Millionaire, which was shown last night at the closing gala of The Times BFI London Film Festival – told The Times that there was such a thing as product displacement.
'Mercedes-Benz and another multinational insisted that their logos be removed from scenes in the film because they did not want to be associated with a Bombay slum, he said.'
November 1, 2008