product evangelist love

product evangelist

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  • The importance of product passion is necessary is for product evangelism.

    Product evangelism is, as Guy Kawasaki put it years ago, “selling the dream.” It’s helping people to imagine the future, and inspiring them to help create that future.

    If you’re a startup founder or CEO, this is a very big part of your job, and you’ll have a hard time assembling a strong team if you don’t get good at this.

    If you’re a product manager at a large company, unless you’re good at evangelism there’s a very strong chance that your product will get killed before it sees the light of day, and even if it manages to ship, it will likely go the way of thousands of other large company efforts and wither on the vine.

    January 10, 2016