quigo

I'd say the Top 50 Social Media/Web 2.0 Sites/Blogs downunder would probably cover the cost and create some really nice upside ie revenue, to cover the quigo licensing/tech integration costs as well as labour overhead to go and sell enough targeted eyeballs to blue-chip advertisers. (there are already players that have a strategy like this in stealth dev btw minus the 2.0 focus) Not every advertiser wants to hear a sales pitch about your website with 20k uniques ....

Whose Self Service Advertising Technology Can I Use to Build My Advertiser Base. Ben Barren 2007