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Examples
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Of all the institutions Egypt may need to overhaul if it hopes for a true democratic transition, the police and security forces are among the most important - and Hamid and many of his colleagues are already trying to re-brand themselves as victims in their own right.
Egyptian police try to recover from reputation for brutality 2011
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According to the Jewish Daily Forward, in 2005 the Israeli Foreign Ministry, the Prime Minister's Office, and the Finance Ministry concluded three years of consultation with American marketing executives and launched "Brand Israel," a campaign to "re-brand" the country's image to appear "relevant and modern" instead of militaristic and religious.
Sarah Schulman: A Documentary Guide to Pinkwashing Sarah Schulman 2011
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A nascent effort to re-brand People Who Care About Climate and Clean Energy as distinct from "environmentalists" has settled on the term Climate Hawks.
Christopher Mims: Is Americans' Climate Ignorance a Tragedy or an Opportunity? Christopher Mims 2010
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Of all the institutions Egypt may need to overhaul if it hopes for a true democratic transition, the police and security forces are among the most important - and Hamid and many of his colleagues are already trying to re-brand themselves as victims in their own right.
Egyptian police try to recover from reputation for brutality 2011
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He was only able to re-brand himself in 1980 by keeping his head down in the interim and working on presenting an image with some actual substance.
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A nascent effort to re-brand People Who Care About Climate and Clean Energy as distinct from "environmentalists" has settled on the term Climate Hawks.
Christopher Mims: Is Americans' Climate Ignorance a Tragedy or an Opportunity? Christopher Mims 2010
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Its time to take what they have started -- a participatory impetus for change -- re-brand it, and run away with it.
Lorelei Kelly: Crashing the Tea Party Joyride Lorelei Kelly 2010
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Its time to take what they have started -- a participatory impetus for change -- re-brand it, and run away with it.
Lorelei Kelly: Crashing the Tea Party Joyride Lorelei Kelly 2010
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A nascent effort to re-brand People Who Care About Climate and Clean Energy as distinct from "environmentalists" has settled on the term Climate Hawks.
Christopher Mims: Is Americans' Climate Ignorance a Tragedy or an Opportunity? Christopher Mims 2010
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He was only able to re-brand himself in 1980 by keeping his head down in the interim and working on presenting an image with some actual substance.
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