Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun Plural form of
rollback .
Etymologies
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Examples
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Operations will be suspended on Oct. 31 due to rising costs and low copper prices, Newmont vice-president Jim Mullins said, calling the rollbacks a last resort "to keep the place going."
The Globe and Mail - Home RSS feed Brennan Clarke 2011
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As growth slowed and Wal-Mart began running out of room to build new supercenters, the chain began touting more discounts on select products - Wal-Mart calls them "rollbacks" - while raising prices on other items, according to interviews with more than a dozen current and former executives and vendors.
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He said Walmart U.S. remains focused on everyday low price and a broad assortment, coupled with ad-price-matching guarantee, to help lift sales after a strategy to lower prices on select products, or so-called rollbacks, and a decision to narrow product assortment backfired and alienated shoppers.
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First off, we're not going to back off on our price increases because the trade-off is still positive, but we are seeing more reductions from rollbacks, which is obviously competitively driven.
unknown title 2011
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This year, the retailer has lowered prices on gas grills, lawn mowers and Procter & Gamble Co. 's Crest toothpaste and Bounty paper towels in so-called rollbacks aimed at driving sales growth.
BusinessWeek.com -- 2010
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This year, the retailer has lowered prices on gas grills, lawn mowers and Procter & Gamble Co. 's Crest toothpaste and Bounty paper towels in so-called rollbacks aimed at driving sales growth.
BusinessWeek.com -- 2010
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Wal-Mart has been going back to the "Everyday Low Price" approach that founder Sam Walton built the company on and is pulling back on an abundance of "rollbacks," or deep discounts, that it was placing on single products throughout stores.
Wal-Mart Names New Head Merchant Karen Talley 2011
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The mega-retailer has been very public with television ads trumpeting new price "rollbacks" in recent weeks but Kroger said actual price competition hasn't changed much recently.
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You've even lured your critics into calling them "rollbacks," when, in truth, they have been nothing more than illegal acts.
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Simon also said that when it comes to lowering prices, Walmart is focusing on "rollbacks"
IBTimes.com RSS Feed 2010
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