"Several big food and beverage companies are looking at a new ingredient in the battle for health-conscious consumers: a chemical that tricks the taste buds into sensing sugar or salt even when it is not there.
Mr. Synder said that Senomyx's salt enhancers were still in the development phase and would not appear in foods for at least two years. The company's most advanced product, he said, is its replacement for MSG, which last month received safety approval from the Flavor and Extract Manufacturers Association. He expects food items with this product to appear in supermarkets sometime in the first half of next year."
- 'US: Senomyx's Fake Flavors ', Melanie Warner in New York Times, 6 April 2005.