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Help support Wordnik (and make this page ad-free) by adopting the word second-screen.
Examples
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Chevrolet was not the only Super Bowl sponsor that sought to take advantage of the increasing interest among consumers in so-called second-screen experiences as they watch television.
NYT > Home Page By STUART ELLIOTT 2012
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Viacom's MTV, which has built second-screen apps for following live events like its Video Music Awards, has a new "WatchWith" app that intersperses actor commentary and items like photos with chatter about the shows on Twitter and Facebook for shows including "Teen Wolf" and "Jersey Shore."
Help for Watching TV Jessica E. Vascellaro 2011
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Social network discussions about television shows drove more live viewing and second-screen engagement during the 2010-2011 television season, according to a TVGuide.com user research study that ranks the year's top 10 most social shows.
NCIS, Idol Top TVGuide.com's List of the Most Social Shows 2011
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What's Good: MTV embraced the "second-screen" concept for this year's VMAs with its impressive WatchWith app.
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What's Good: MTV embraced the "second-screen" concept for this year's VMAs with its impressive WatchWith app.
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"We look at the Super Bowl as a challenge," said Evan Krauss, executive vice president for global advertising sales at the Shazam New York office, to prove the value of "second-screen interactive TV."
NYT > Home Page By STUART ELLIOTT 2012
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Or, you can provide second-screen content to further engage viewers while they half-watch your shows.
Gizmodo David Pell 2011
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"Before you can have a second-screen experience in this new, two-screen world, you have to have a first-screen experience," Mr. Poltrack said, smiling, which is where CBS can "deliver for marketers."
NYT > Home Page By STUART ELLIOTT 2012
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You do it by creating second-screen experiences, you do it by allowing the conversation to continue after the show is over.
unknown title 2011
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You do it by creating second-screen experiences, you do it by allowing the conversation to continue after the show is over....
unknown title 2011
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