sell-in

Bloomberg, indicated that iPad manufacturers were reporting a 25 percent decline in iPad orders by Apple so-called "sell-in" orders for Q4-the first cut of this kind that the manufacturers had seen.

unknown title 2011

Publishers own the ‘sell-in’ to those channels – but authors need to understand they own the sell out.

Why a *pre-publication* web presence is important « The Book Publicity Blog 2009

I really appreciated the chance to say hi and thanks to these hardworking folk who sell-in our books to the bookshops of Australia and New Zealand.

Well, that was fun! karenmiller 2009

But large publishing houses can also be lonely places for the mid-list author who has not secured the big sell-in to the supermarkets or some other special retail promotion.

Songs of Blue and Gold « Tales from the Reading Room 2008

In a returnable industry, all publishers have had the experience of getting terrific sell-in only to receive most of the books back in returns, because they did not sell through.

Definitions for the Perplexed: Sell-In and Sell-Through Editorial Anonymous 2009

Unfortunately, in my case, I found out on the day of my book's release that it didn't get a sell-in.

Bookstores and Not-Bookstores Editorial Anonymous 2009

Good sell-in is a promising sign of how the book will do in bookstores because bookstores are pretty good at knowing what their clientele will like, but it's not a sure sign.

Definitions for the Perplexed: Sell-In and Sell-Through Editorial Anonymous 2009

Good sell-in means retailers have shown enthusiasm for the book and have ordered it in approximately the quantities we had hoped--or better.

Definitions for the Perplexed: Sell-In and Sell-Through Editorial Anonymous 2009

In a returnable industry, all publishers have had the experience of getting terrific sell-in only to receive most of the books back in returns, because they did not sell through.

Archive 2009-03-01 Editorial Anonymous 2009

Good sell-in means retailers have shown enthusiasm for the book and have ordered it in approximately the quantities we had hoped--or better.

Archive 2009-03-01 Editorial Anonymous 2009