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- n. a quantitative research technique that analyzes the data in a control cell against a test cell to determine how viewing an ad strengthens the linkages between related ideas in a product category.
- n. a quantitative research technique used to develop “selling pathways” to motivate sales.
- n. A graph whose vertices represent concepts and edges represent semantic relations, such as synonymy—having very similar meaning, hyponymy—being a subclass, or meronymy—being a part of a whole.
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