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She was a very shrewd business woman and rumor had it that when traveling abroad she used to hide her jewels in 'shmattas' (rags) when she went through customs.
Eventually, he moved from shmattas to real estate, changed the family name to Towne, and moved the family up and out to Brentwood.
Most of the clothes in the stores these days are total shmattas -- skimpy fabrics, poor cut, impossible colors.
And some of the stuff they dress people in these days, on "What Not To Wear" and in the stores is, pardon me, a bunch of shmattas.