shockvertising love


from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. Advertising that is intended to shock the viewer.


from Wiktionary, Creative Commons Attribution/Share-Alike License

shock + advertising


  • The unprecedented convergence of unfettered commercialism and ubiquitous screen media means that we are inundated with what the advertising industry calls "shockvertising," ads or products designed to get our attention by being ever so much more outrageous than their competitors.

    Susan Linn: Commercialized Sexualization and the Option to Opt Out

  • Extreme as the prank sounds, experts say this kind of shockvertising will only escalate as the Information Age makes it ever-harder to be heard. Celeb News

  • A great ad campaign in my book is one that manages to capture your interest and curiosity without resorting to needless sex, violence, blood or aimless shockvertising.

    TREND HUNTER - The Latest Trends

  • Other recent examples of shockvertising are less radical but nonetheless provoke consumers by walking the line between offbeat and off-putting. Celeb News


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