from Wiktionary, Creative Commons Attribution/Share-Alike License

  • v. Present participle of showroom.
  • n. gerund of showroom; inspecting merchandise in a physical store, then purchasing the identical product from an online merchant; using a physical store as a showroom for an online merchant.


Sorry, no etymologies found.


  • The practice of so-called "showrooming," when shoppers hit the brick-and-mortar venues to determine whether they like an item, but then buy it for cheaper on, is here to stay, these experts note. Top headlines

  • In one of the starkest signs yet that chain stores fear a new twist in shopping, Target is asking suppliers for help in thwarting "showrooming"—that is, when shoppers come into a store to see a product in person, only to buy it from a rival online, frequently at a lower price.

    Showdown Over 'Showrooming'

  • Some analysts said Target's new tactics are unlikely to reverse the showrooming trend, because they fail to address the root problems traditional retailers face.

    Showdown Over 'Showrooming'

  • "The trend toward more exclusives has been growing anyway, and showrooming is just another accelerant," wrote Sean McGowan, a senior analyst at Needham & Company, in an e-mail message. Top headlines

  • Target Looking to Halt 'Showrooming' by Shoppers WSJ's Ann Zimmerman has details of Target stores making efforts to deter shoppers from 'showrooming', the act of viewing a product in the store and then purchasing it online from another retailer.

  • Now a survey has confirmed that the practice, known among booksellers as showrooming, is not a figment of their imaginations.

    NYT > Home Page

  • showrooming effect is often blamed for diminishing retail returns. News


Log in or sign up to get involved in the conversation. It's quick and easy.