from Wiktionary, Creative Commons Attribution/Share-Alike License
- v. Present participle of showroom.
- n. gerund of showroom; inspecting merchandise in a physical store, then purchasing the identical product from an online merchant; using a physical store as a showroom for an online merchant.
Sorry, no etymologies found.
The practice of so-called "showrooming," when shoppers hit the brick-and-mortar venues to determine whether they like an item, but then buy it for cheaper on Amazon.com, is here to stay, these experts note.
In one of the starkest signs yet that chain stores fear a new twist in shopping, Target is asking suppliers for help in thwarting "showrooming"—that is, when shoppers come into a store to see a product in person, only to buy it from a rival online, frequently at a lower price.
Some analysts said Target's new tactics are unlikely to reverse the showrooming trend, because they fail to address the root problems traditional retailers face.
"The trend toward more exclusives has been growing anyway, and showrooming is just another accelerant," wrote Sean McGowan, a senior analyst at Needham & Company, in an e-mail message.
Target Looking to Halt 'Showrooming' by Shoppers WSJ's Ann Zimmerman has details of Target stores making efforts to deter shoppers from 'showrooming', the act of viewing a product in the store and then purchasing it online from another retailer.
Now a survey has confirmed that the practice, known among booksellers as showrooming, is not a figment of their imaginations.
showrooming effect is often blamed for diminishing retail returns.