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within months, jasmine is folded up like an origami crane and all assets are now in the competitor's hands, who buys more from shugart now, as they sucked up all the customers jasmine had, still offering them now suckier drives.
shugart then pulls the screw you over time, flooding them more and more with refurbished 2nds and 3rds that go down more than a prom queen with self-esteem issues. jasmine customers have kept buying the drives like potato chips based on previous years' high press awards and ratings, only to find they are now all in RMA nightmares. jasmine's business is tanking from all the RMA's, re-RMA's and re-re-RMA's.
in step the competitor, who already had the sweetheart deal with shugart for buying butt-loads™ of the seagates, and they offer to buy up jasmine and relieve the board and executive of they woes. they take it.
shugart goes to jasmine, tells them they're improving the drives, makes them a sweetheart deal on crates of them for the price point. jasmine, now successful and wanting to chase the dragon's tail and shave cost where they can, jumps at it.