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Examples
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There is a countervailing trend towards what are known as "soft-scripted" shows, which mix acting with real behaviour.
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When that wasn't enough, they manufactured reality and reality celebrities like The Hills, so popular, they grace magazine covers and have spun off their own shows, though no one believes in this soft-scripted reality.
Jay Marose: In a New Media World, the Best PR Is to Be Your Own Media 2009
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Producers are turning documentaries and soft-scripted shows into formats, and exporting them.
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With soft-scripted shows, the trick is in casting.
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For Schneider, she is engaged to an idealistic young artist (Jean-Pierre Leaud) who wants to depict their love with a guerrilla filmmaking crew filming them in various forms of manufactured embrace, like an early '70s version of soft-scripted reality TV.
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When that wasn't enough, they manufactured reality and reality celebrities like The Hills, so popular, they grace magazine covers and have spun off their own shows, though no one believes in this soft-scripted reality.
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