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Examples

  • Dairy Queen's founders -- John McCullough, his son Alex McCullough, and their partner Ronald Baker -- literally invented soft-serve, which is lower in milkfat than regular ice cream and is processed and stored at a warmer temperature.

    Anneli Rufus: World's Biggest DQ Opens

  • Dairy Queen's founders -- John McCullough, his son Alex McCullough, and their partner Ronald Baker -- literally invented soft-serve, which is lower in milkfat than regular ice cream and is processed and stored at a warmer temperature.

    Anneli Rufus: World's Biggest DQ Opens

  • True, soft-serve melts too quickly -- especially in Saudi Arabia.

    Anneli Rufus: World's Biggest DQ Opens

  • It's complete with a small refrigerator, freezer, sinks, countertop, soft-serve machine, toppings bar and power generator.

    Restaurant Franchises Try Truckin' as a Way to Grow

  • We were sitting side by side on the bench out front, trying to lick the drips of soft-serve from our cones before they could reach our fingers and make our hands even stickier.

    Dairy Queen Lust

  • Up to 240 customers at once can fit into the gigantic Riyadh location, which serves the standard DQ menu -- including those signature soft-serve ice-cream treats that originally inspired the name of this fast-food chain, which opened in Illinois in 1940 and which, as part of the Berkshire Hathaway holdings, is now helmed by megabillionaire Warren Buffett.

    Anneli Rufus: World's Biggest DQ Opens

  • The soft-serve vanilla slides down and I slump onto the cement to rest.

    Peter Mandel: Hiking the Great American Strip Mall

  • Up to 240 customers at once can fit into the gigantic Riyadh location, which serves the standard DQ menu -- including those signature soft-serve ice-cream treats that originally inspired the name of this fast-food chain, which opened in Illinois in 1940 and which, as part of the Berkshire Hathaway holdings, is now helmed by megabillionaire Warren Buffett.

    Anneli Rufus: World's Biggest DQ Opens

  • The soft-serve vanilla slides down and I slump onto the cement to rest.

    Peter Mandel: Hiking the Great American Strip Mall

  • True, soft-serve melts too quickly -- especially in Saudi Arabia.

    Anneli Rufus: World's Biggest DQ Opens

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