Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun A page that is folded vertically around a section of a
newspaper , covering part of the front and back pages, usually carryingadvertising .
Etymologies
from Wiktionary, Creative Commons Attribution/Share-Alike License
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Examples
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I'm digging for "spadea" as we speak and am relieved to find that at least it's not in any of the mainstream dictionaries under that spelling, either.
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It also attacked Anderson's change in the paper's policy on running front-page "spadea" ads from political campaigns, which could confuse some voters.
Portland Mercury 2010
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The alternate spelling, spadea is also popular in advertising circles, as a Google on "spadea wrap" demonstrates.
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I never got a call back from the people at the San Francisco Chronicle about the pronunciation of the word spadia, but I found this: "It's a variation on the partial-page ad that wraps around the comics, which is called a spadea pronounced spay-dee-uh."
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You may have seen some articles that characterized Thursday's spadea as an apology or a repudiation of the new design.
Romenesko 2009
Comments
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