from Wiktionary, Creative Commons Attribution/Share-Alike License
- n. A page that is folded vertically around a section of a newspaper, covering part of the front and back pages, usually carrying advertising.
I'm digging for "spadea" as we speak and am relieved to find that at least it's not in any of the mainstream dictionaries under that spelling, either.
It also attacked Anderson's change in the paper's policy on running front-page "spadea" ads from political campaigns, which could confuse some voters.
The alternate spelling, spadea is also popular in advertising circles, as a Google on "spadea wrap" demonstrates.
I never got a call back from the people at the San Francisco Chronicle about the pronunciation of the word spadia, but I found this: "It's a variation on the partial-page ad that wraps around the comics, which is called a spadea pronounced spay-dee-uh."
You may have seen some articles that characterized Thursday's spadea as an apology or a repudiation of the new design.