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Examples

  • The CC is, according to the company, a vehicle built at the direction of Chief Executive Carlos Ghosn as an attempt to shake things up in the market, to find unexplored sub-segments, to experiment.

    A Nissan at CrossPurposes With Competence Dan Neil 2011

  • Dan Neil/The Wall Street Journal According to the company, the Murano Cross Cabriolet is an attempt to shake things up in the market, to find unexplored sub-segments, to experiment, says Mr. Neil.

    Betting Small, Hoping for the Best 2011

  • This is why a deeper understanding of the four key Latino Affluent sub-segments is critical to succeed.

    Lili Gil: Breaking Stereotypes: Luxury Brand Executives Address the Latino Opportunity Lili Gil 2011

  • Here, other small, closely held networking companies like Arista Networks and Blade Network Technologies, which have software architectures optimized for specific sub-segments of the networking industry, may have the edge on Force10.

    The Pressure on Prudential 2010

  • Here, other small, closely held networking companies like Arista Networks and Blade Network Technologies, which have software architectures optimized for specific sub-segments of the networking industry, may have the edge on Force10.

    The Pressure on Prudential 2010

  • • How marketers are connecting with Boomer sub-segments: grandparents, caregivers, 50+ women

    Join a Booming Discussion (The Boomer Blog) 2008

  • Here, other small, closely held networking companies like Arista Networks and Blade Network Technologies, which have software architectures optimized for specific sub-segments of the networking industry, may have the edge on Force10.

    The Pressure on Prudential 2010

  • This further sub-segments the market, but nonetheless, the target market for the business is quite large.

    These Companies Are Built To Enjoy 2010

  • The largest and most lucrative of the sub-segments, not only because they have money to spend on themselves, but also because they are the decision-makers and influencers on both the older generations (see below), as well as their adult children and grandchildren.

    Senior Who? (Encore Blog) (The Boomer Blog) 2007

  • These major sub-segments particularize even further, based on ethnicity, geographic, life-stage and level of adult development considerations.

    Senior Who? (Encore Blog) (The Boomer Blog) 2007

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