Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun A
subsidiary brand .
Etymologies
from Wiktionary, Creative Commons Attribution/Share-Alike License
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Examples
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The most likely is to create a subbrand called " Genesis, " and sell the models under the same dealership roof as Hyundai but in a separate part of the showroom, possibly with dedicated salespeople, said John Krafcik , the president of Hyundai Motor America.
Hyundai Weighs Adding Mike Ramsey 2010
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" I think the strategy of basically having a subbrand is probably the right one, " said Michael Robinet , an analyst with IHS Automotive.
Hyundai Weighs Adding Mike Ramsey 2010
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Concha y Toro very deliberately embarked on what is known in the industry as a “silver bullet” brand strategy, by which a major brand launches a subbrand, or set of subbrands aimed squarely at connoisseurs, in the hope of elevating the master brand by association with the subbrand.
The Emerging Markets Century Antoine van Agtmael 2007
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Rolls-Royce follows the efforts of it's parent company BMW which has launched the Megacity subbrand for its electric exploratory missions.
Forbes.com: News Tamara Warren 2011
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Bang & Olufsen, best known as makers of high-style audio equipment, is starting what the company is calling its new affordable subbrand, B&O Play, with a high-fidelity lunchbox.
NYT > Home Page By ROY FURCHGOTT 2012
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The most likely is to create a subbrand called "Genesis," and sell the models under the same dealership roof as Hyundai but in a separate part of the showroom, possibly with dedicated salespeople, said John Krafcik, the president of Hyundai Motor America.
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"I think the strategy of basically having a subbrand is probably the right one," said
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Dell bought its subbrand -- Alienware -- which, as previously asserted, could be a better volume performer if handled better.
Betanews 2010
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"I think the strategy of basically having a subbrand is probably the right one," said
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The most likely is to create a subbrand called "Genesis," and sell the models under the same dealership roof as Hyundai but in a separate part of the showroom, possibly with dedicated salespeople, said John Krafcik, the president of Hyundai Motor America.
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