Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. A subsidiary brand.

Etymologies

sub- +‎ brand (Wiktionary)

Examples

  • " I think the strategy of basically having a subbrand is probably the right one, " said Michael Robinet , an analyst with IHS Automotive.

    Hyundai Weighs Adding

  • The most likely is to create a subbrand called " Genesis, " and sell the models under the same dealership roof as Hyundai but in a separate part of the showroom, possibly with dedicated salespeople, said John Krafcik , the president of Hyundai Motor America.

    Hyundai Weighs Adding

  • Concha y Toro very deliberately embarked on what is known in the industry as a “silver bullet” brand strategy, by which a major brand launches a subbrand, or set of subbrands aimed squarely at connoisseurs, in the hope of elevating the master brand by association with the subbrand.

    The Emerging Markets Century

  • Rolls-Royce follows the efforts of it's parent company BMW which has launched the Megacity subbrand for its electric exploratory missions.

    Forbes.com: News

  • Bang & Olufsen, best known as makers of high-style audio equipment, is starting what the company is calling its new affordable subbrand, B&O Play, with a high-fidelity lunchbox.

    NYT > Home Page

  • The most likely is to create a subbrand called "Genesis," and sell the models under the same dealership roof as Hyundai but in a separate part of the showroom, possibly with dedicated salespeople, said John Krafcik, the president of Hyundai Motor America.

    Hyundai Weighs Adding - WSJ.com

  • "I think the strategy of basically having a subbrand is probably the right one," said

    Hyundai Weighs Adding - WSJ.com

  • Dell bought its subbrand -- Alienware -- which, as previously asserted, could be a better volume performer if handled better.

    Betanews

  • Companies don't just start new brands overnight, but they can subbrand.

    Betanews

  • Chery should focus on the one single brand, Chery, and perhaps the Karry subbrand for trucks and vans, anything else is superflous and detrimental to their plans to become a world automotive player.

    China Car Times

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