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Examples
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The concept of networking while working out - dubbed "sweatworking" in the US where the trend originated - is proving increasingly fashionable in the UK.
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Some informal sweatworking already takes place in inner-city gyms, according to David Petersen, regional manager for Fitness First's London clubs: customers take business associates along to personal training sessions.
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Michelle Mone, founder of the lingerie brand Ultimo, said that while sweatworking sounded interesting and was a different way of entertaining clients, the gym was a place where a lot of people go to unwind and recharge their batteries.
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