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Examples
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Phase 2 Q4 2011-2012: Amazon's tablet jumpstarts t-commerce.
Forbes.com: News Forrester Research 2011
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Interestingly, of all the reasons why analysts envisioned the tablet market taking off, pre iPad launch, t-commerce never seemed to make the cut.
Forbes.com: News Erika Morphy 2011
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Cablevision, however, has indicated it will offer a t-commerce application sometime this year.
Light Reading: 2010
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However, there's a mixed appetite for delving into "t-commerce," with differing views about whether it's worth the effort to let TV viewers purchase items using their remote controls.
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In 2010, Cablevision expects to add "t-commerce" capability to Optimum Select, giving marketers the opportunity to let viewers purchase products or services directly from a
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Once viewers have linked their HSN accounts to the t-commerce app, it takes less than a minute to complete each transaction, McDevitt claims.
Light Reading: 2010
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Monitoring; and Advanced Client Publishers (supporting third-party search, recommendation and t-commerce applications).
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Now the economics of building t-commerce services are at a point where it makes sense to do so, he said, and QVC is anticipating staging a launch of the EBIF app with cable operators early next year.
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In 2010, Cablevision has said, it plans to add "t-commerce" capability to let marketers sell products or services through ITV ads.
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While the industry is still in the early days of deploying t-commerce applications like HSN Shop By Remote, the disruption in the advertising sector sparked by DVRs and Internet video could cause a greater number of networks to attempt to make the ability to buy Aniston's sweater directly from the TV a reality.
Light Reading: 2010
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