from The American Heritage® Dictionary of the English Language, 4th Edition

  • n. An ending line, as in a play or joke, that makes a point.
  • n. An often repeated phrase associated with an individual, organization, or commercial product; a slogan.

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. Alternative spelling of tagline.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • n. the point of a joke or humorous story


Sorry, no etymologies found.


  • With the tag line “Engineered for life,” ITT Industries is now seen as a global company focused on superior engineering to meet human needs.3

    Experiential Marketing

  • To remedy the situation, Landor Associates, one of the leading brand consultancies, created a new logo and tag line and a new brand architecture, emphasizing the company’s core reputation for precision-engineered products.

    Experiential Marketing


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