from The American Heritage® Dictionary of the English Language, 4th Edition
- n. An ending line, as in a play or joke, that makes a point.
- n. An often repeated phrase associated with an individual, organization, or commercial product; a slogan.
from Wiktionary, Creative Commons Attribution/Share-Alike License
- n. Alternative spelling of tagline.
from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
- n. the point of a joke or humorous story
Sorry, no etymologies found.
With the tag line “Engineered for life,” ITT Industries is now seen as a global company focused on superior engineering to meet human needs.3
To remedy the situation, Landor Associates, one of the leading brand consultancies, created a new logo and tag line and a new brand architecture, emphasizing the company’s core reputation for precision-engineered products.