tarnishment

It also alleged dilution by tarnishment from the ads showing half a bottle of Gatorade and using the “incomplete” claim.

Archive 2009-08-01 Rebecca Tushnet 2009

It also alleged dilution by tarnishment from the ads showing half a bottle of Gatorade and using the “incomplete” claim.

Hoist on its own potassium: Gatorade loses to Powerade Rebecca Tushnet 2009

Kind of throws cold water on the idea of tarnishment, suggesting that, in at least some cases, being cast in a different unflattering light does *not* harm the brand.

Paying for parodies Rebecca Tushnet 2006

If Musil's "tarnishment" (my word) theory were correct that should not happen!

Lessig on Copyright, Arnold Kling | EconLog | Library of Economics and Liberty 2009

"tarnishment" doctrine alleged to protect the sanctity of an idea about a corporation or its products as the idea exists in a third party's head.

Patent Law Blog (Patently-O) 2009

Anyway, the same factual issue of whether there was a new product precluded summary judgment on dilution by tarnishment.

Flash forward: cellphone lawsuit continues Rebecca Tushnet 2009

Sachs also lost the dilution by tarnishment, and NY state dilution, claim, because Viagra is famous and “it is well settled that ‘a mark is tarnished when its likeness is placed in the context of sexual activity, obscenity, or illegal activity.’”

Archive 2009-09-01 Rebecca Tushnet 2009

One concerned editorial in a school newspaper even warned of tarnishment if an LSU student did something dumb with a school-colors beer in hand.

Ambusch marketing Rebecca Tushnet 2009

Europe protects broadly against blurring, tarnishment, and taking unfair advantage of reputation.

IPSC: Trademark Rebecca Tushnet 2009

Anyway, the same factual issue of whether there was a new product precluded summary judgment on dilution by tarnishment.

Archive 2009-10-01 Rebecca Tushnet 2009