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Examples
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With their brands established in the market over the last half century, station managers say the fight for second - and third-screen eyeballs is theirs to lose.
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March 5 / PRNewswire / -- As market penetration rates for mobile services continue to soar in emerging markets, advertisers are expected to dramatically increase their spending on "third-screen" ad campaigns targeted specifically to users of mobile data services, providing a potentially huge new revenue stream for operators of mobile networks, according to the latest report by Pyramid Research (www. pyr.com), the telecom research arm of the Light Reading Communications Network (www. lightreading.com).
unknown title 2009
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Mobile marketing and advertising are so nascent that no one has figured out the best ways to propagate ads on the third-screen.
Google Watch 2009
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"Consumers are adding second - and third-screen video consumption on top of historically high levels of TV consumption," said Nic Covey, who studies cross-platform use for Nielsen.
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With their brands established in the market over the last half century, station managers say the fight for second - and third-screen eyeballs is theirs to lose.
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"Consumers are adding second - and third-screen video consumption on top of historically high levels of TV consumption," said Nic Covey, who studies cross-platform use for Nielsen.
NYT > Home Page 2009
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