transactionalize

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Yes they send traffic, but in the process they essentially transactionalize Craigslist – stripping away the community aspect, and condensing craigslist to a quick way to buy your bike, ticket, and move on to the next thing.

More Edge Reviews – iNods Michael Arrington 2005
By attempting to transactionalize/commoditize the craigslist service, Oodle is endangering that which makes craigslist unique – its “sheep that sh$t grass,” its community give & take.

More Edge Reviews – iNods Michael Arrington 2005