underpenetrated

In an interview, Chief Executive Angela Ahrendts said the U.S. has been "underpenetrated" by Burberry, leaving room for further expansion.

Burberry Posts 23% Increase in Profit 2008

AMD, which has tended to do best in consumer PCs, is "underpenetrated" in commercial desktops and notebooks, Mr. Speed acknowledged.

AMD Sets Major Pitch 2008

The health-products leader sees opportunity in the "underpenetrated" surgical otolaryngology market.

Forbes.com: News 2010

"It is now a regional telecommunications group with assets in underpenetrated markets," he said.

Telecommunications 2011

Nokia provides both design, and perhaps more important, leading distribution in emerging markets that are underpenetrated by smartphones.

Two reasons why UniCredit needs a sale of Pioneer A second look at sectors 2011

Meanwhile, Denny's has created a $100 million lending pool for new and existing franchisees who open restaurants in underpenetrated U.S. markets.

Restaurant Chains Offer Incentives to Franchisees Annie Gasparro 2012

"The company will continue to test small-store formats, target underpenetrated urban markets, and experiment with new promotional policies,"

Wal-Mart Taps New Stores Chief 2010

"Manhattan is underpenetrated in terms of these national, limited-service brands," said Neil Shah, Hersha's operations chief.

Hotel Chain: No Reservations About Recovery 2010

The potential tie-up, which could still be several weeks off, is the latest example of how U.S. media companies are aggressively targeting India's rapidly growing but still underpenetrated TV market.

Reliance, CBS Eye India TV Venture 2010

Analysts said the company has good growth potential since it focuses on a sector that is still underpenetrated in India.

Talwalkars Shares Make Robust Debut 2010