Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • adj. Having fewer stores (shops) than are needed by the available market

Etymologies

from Wiktionary, Creative Commons Attribution/Share-Alike License

under- +‎ stored

Examples

  • Bose's existing stores, outlets for factory-refurbished Bose products, are located in discount malls in what the company called understored rural locations.

    TWICE - Digital Imaging News

  • It's a market that we know we're understored in and we just have not been able to be as present in terms of our focus and attention.

  • Brazil, in particular, is significantly understored and presents a solid long-term growth opportunity.

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