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The changes in media are being brought about by the effect of a "unimedia": one medium able to encapsulate and deliver content from all other media.
On a unimedia platform, such as a PC, we are already watching TV broadcasts, listening to the radio, watching films and reading news--and pretty much the same companies that produce and distribute this material will do so in the future.
With unimedia, it is clear that most types of content are going to be delivered on digital platforms and that these platforms are compelling.