unsubscribes

A “clean” list is ideally double opt-in (someone signs up, then has to click a link in their email before being added to the list), does not have addresses on it that have bounced more than once, handles unsubscribes immediately and unceremoniously, has a zero-tolerance spam policy, etc.

The first tutorial. Soon… soon… | Johnny B. Truant 2009

These places will handle your subscribes and unsubscribes for you.

Penny C. Sansevieri: 12 Ways to Create a Mailing List That Will Sell Books Penny C. Sansevieri 2010

Maxine - I can see why too many unsubscribes could be considered suspicious, I just think 1% is a very low threshold, particularly for a relatively small list.

Important lesson for newsletter owners Brian Clegg 2010

The newsletter I just sent out has already had three unsubscribes, one with a complaint as spam, clearly from a competition entering person who totally forgot they had signed up.

Important lesson for newsletter owners Brian Clegg 2010

These places will handle your subscribes and unsubscribes for you.

Penny C. Sansevieri: 12 Ways to Create a Mailing List That Will Sell Books Penny C. Sansevieri 2010

The newsletter I just sent out has already had three unsubscribes, one with a complaint as spam, clearly from a competition entering person who totally forgot they had signed up.

Archive 2010-03-01 Brian Clegg 2010

I send out a weekly E-zine, and if one person unsubscribes, I'm scouring my commentaries with all the insecurity of 13-year-old scanning the mirror for potential zits.

Lisa Earle McLeod: Why I'm Un-friending My Husband on Facebook 2009

People respond better closer to election time, opens go up, and unsubscribes go down.

E-mail's Moment of Truth Ruffini, Patrick 2008

All the while, you run the risk of increasing unsubscribes and creating more work for yourself.

Blog Posting Frequency: Blog the Snot Out of It 2007

If someone unsubscribes, is it creepy for me to email them and politely ask why they left?

Wired Top Stories bdagosti 2011