Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun Plural form of
upfront .
Etymologies
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Examples
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Most television advertising is often sold before a show's season even starts in what is called the "upfronts," where top advertisers lock up prime advertising spots on most shows.
Nathan Newman: How the Googlization of Television Will Destroy High Wage, Union Hollywood Nathan Newman 2012
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Most television advertising is often sold before a show's season even starts in what is called the "upfronts," where top advertisers lock up prime advertising spots on most shows.
Nathan Newman: How the Googlization of Television Will Destroy High Wage, Union Hollywood Nathan Newman 2012
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Idiot Box: TV networks announce their "upfronts" - the new shows we'll be seeing
Alibi.com Blog 2010
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This year at the upfronts has been a reverse arms race: who can turn down the razzle-dazzle — no Mariah Carey, no Aretha Franklin, no Marc Cherry dancing with the cast of “Desperate Housewives” — while still turning out something that kinda looks like an upfront.
TV Upfronts: Turning Down the Razzle-Dazzle - ArtsBeat Blog - NYTimes.com 2007
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This year at the upfronts has been a reverse arms race: who can turn down the razzle-dazzle — no Mariah Carey, no Aretha Franklin, no Marc Cherry dancing with the cast of “Desperate Housewives” — while still turning out something that kinda looks like an upfront.
TV Upfronts: Turning Down the Razzle-Dazzle - ArtsBeat Blog - NYTimes.com 2007
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We were so convinced it was going to be on television - you know, they flew us out to New York for upfronts, which is the - you know, the - the big announcement of the schedules.
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And then the upfronts will be a little bit more than historically we paid.
unknown title 2011
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NBC is not participating in the dog and pony show called the upfronts this year where they show all their shows and advertisers bet on which shows they believe will make it.
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In 2006, at the network presentations known as the upfronts, the CW team was impatient with WB nostalgia.
The Medium 2008
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Cable networks are holding their so-called "upfronts" in New York these days - that's when they unveil their plans for the future in hopes advertisers will buy time in the new and returning programs, up-front.
Lauren Conrad -- too high-brow for MTV Lisa de Moraes 2011
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