"A representative of a consumer association wrote to me recently asking if I could cite tests and so forth to justify my anti-VD (Vaginal Deodorant) campaign. After there were no tests to establish the existence of the problem, I am asked to cite tests to prove its non-existence, a pretty improper proceeding. Actually it has turned out to be a hilarious party game, 'Design a consumer test for vaginal deodorants'. Will your sample take account of age, race, social and sexual status? How will you arrange your negative control? What means of measuring odoriferousness will you adopt? One imagines a variety of wine-tasters or tea-blenders called in for the job. Is it too much to expect that they be happy in their work?" - 'Body Odour And The Persuaders', Germaine Greer in Sunday Times, 1971.