Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • v. To orient vertically.
  • v. To adapt to a vertical market.

Etymologies

from Wiktionary, Creative Commons Attribution/Share-Alike License

vertical +‎ -ize

Examples

  • Beyond the channel, Nelson said the company's strategy of moving up-market to sell its software to larger companies and to "verticalize" its products for specific markets was a major factor in the second-quarter growth.

    ChannelWeb Complete Feed

  • While this is an excellent way to attract different folks to church, this approach tends to verticalize the membership.

    Rev. Peter M. Wallace: The Mainline Church: A Confusing Yet Hopeful Future

  • Stepping back, what we see is MTV trying to verticalize advocacy; through their framework, individuals can come together around many different interpretations of issues, and those eyeballs can be channeled into action.

    MTV's Network for Advocacy

  • Far and away the best solution for many brands is to find the right partners who can help them verticalize the business and / or provide proven expertise in licensing or manufacturing.

    Forbes.com: News

  • One of our significant 2009 achievements was the completion of the NYSE Liffe Clearing project that gave us the opportunity to verticalize our derivatives business as our competitors have done.

    Financial Sector and Stocks Analysis from Seeking Alpha

  • And so part of what we've done - again, to improve efficiency of service delivery - is to verticalize our services team so that the group doing wholesale distribution implementations only does wholesale distribution implementations.

    Software Sector and Stocks Analysis from Seeking Alpha

  • Today our $450 million U.S. business is half banking and half non-banking arguing there is a tremendous opportunity to verticalize solutions for petroleum, for transportation, for healthcare, all of those components we make very good returns on with higher than average margins in the U.S. we believe great opportunity rests in every location.

    SeekingAlpha.com: Home Page

  • [A] llowing financial companies to be in the insurance business, the securitization and investment selling business, plus own the banking side (taking deposits and writing loans), plus verticalize (the holding company owns investment houses, banks, mortgage origination, servicing, and even insurance) destroys the independence of decision making ..

    No Oil for Pacifists

  • The result was that overall regulation was reduced, the incentives to verticalize were massive, counterparty buffers were eliminated, and within less than 10 years, the financial system imbalances that produced the Great Depression in the US had returned.

    MaxedOutMama

  • "verticalize [d] (the holding company owns investment houses, banks, mortgage origination, servicing, and even insurance)," arguing that either "destroys counterparty checks and balances [and] the independence of decision making."

    No Oil for Pacifists

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