from Wiktionary, Creative Commons Attribution/Share-Alike License
- v. Present participle of verticalize.
Sorry, no etymologies found.
For sure, this isn't one size fits all of newspapers and Yellow Pages anymore (but then again, these traditional media are rapidly verticalizing too).
It has been aggressively verticalizing in the past year, acquiring such life-stage-oriented sites as Weddingbook by WedSnap, a Facebook app;
Of course that’s changing now, commercializing and verticalizing, but maybe, I hope, not as drastically as it appears on the surface.