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Examples
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Don't put the house in a random bustling city or bar-riddled college town; put it in a more subtle pleasure den like Seaside Heights, N.J. Ofir mounted a viral-marketing campaign to find the housemates and sent his employees into bars and clubs to find interesting people who were, in his words, "unapologetic about who they are."
America’s New Icons 2010
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In a recent job interview, Ms. Lee was able to speak about measuring viral-marketing efforts.
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LG's premiere-like event was the culmination of a three-month global viral-marketing effort to promote the fake TV show.
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Yet rather than soak up the glory, BMW spent weeks refusing to claim the short film for what it was -- a viral-marketing campaign created by the company's ad agency, GSD&M Idea City.
BMW Ran Risk 2008
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In recent years, the viral-marketing world has been littered with examples of companies that have pulled the wool over consumers 'eyes, only to be blasted with criticism when the truth came out.
BMW Ran Risk 2008
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"Before the Web, we had to advertise in somebody else's media--magazines, billboards," says David Meerman Scott, viral-marketing strategist and author of The New Rules of Marketing and PR.
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One moral for companies that plan to try to dupe the public with a viral-marketing effort: It works better with ad campaigns that are more farcical and light-hearted.
BMW Ran Risk 2008
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Now, thanks to the viral-marketing scavenger hunt going on at Comic-Con, an official version of the teaser can be found at whysoserious.com.
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Is Regina, as CHUD.com accused, using the sites to try and convince Warner Brothers to hire him to create their viral-marketing campaign?
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Via IGN.com comes this new image of Heath Ledger as The Joker from The Dark Knight, snagged from the viral-marketing site, whysoserious.com.
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