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Examples
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There are some real great and luxurious modern materials available like visco-elastic, foam and even ones filled with air chambers that have been approved by therapists as great for your back (and even healing for the minor niggles and aches).
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Oh, and not to keep butting in, but regarding the "bugs" if the mattress has latex or visco memory foam in the top layer you will not have dust mites near your body.
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Mr. Eitel says ComforPedic's visco has been "scientifically proven" to be better.
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And even though Sealy makes visco beds, Mr. McIlquham concedes, "I hate how they feel," which is why he sleeps on latex.
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Mr. Eitel says ComforPedic uses a "next-generation" visco that has better characteristics than Tempur-Pedic's, especially when it comes to heat absorption.
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Sealy, meanwhile, is putting its focus on natural latex, which it claims produces a superior sleep to any kind of visco.
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He further believes that over the long-term latex could be bigger than visco, which along with other types of noninner-spring bedding accounts for about 29% of the market among leading manufacturers, according to the International Sleep Products Association.
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This time, Simmons is using visco manufactured by ComforPedic, a small producer it bought last summer.
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As recently as three years ago, I pointed out that the big bed makers attempted to ride the success of Tempur-Pedic's marketing with visco knock-offs of their own.
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And while the ComforPedic visco has only been at Simmons dealers for three months, Mr. Eitel says that when it competes directly with Tempur-Pedic the customer "conversion rate" to ComforPedic, with a nudge from sales people, has been high.
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