wireless phone love


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  • Spider-Man had a number of promotional partners in the United States, such as Cingular, the wireless phone company; Carl’s Jr. and Hardee’s in the quick-service restaurant category; Kellogg’s; Dr Pepper; Reebok; and Hershey’s, all deals done by the theatrical global promotions group to generate awareness for the movie using somebody else’s media buys to supplement the studio’s marketing campaign.

    The Movie Business Book, Third Edition

  • On his daily commute, Wong dons a Bluetooth wireless phone headset and fields calls from the office as he navigates the clogged, warehouse-lined streets of Queens.

    American Chinatown


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