twwilliams has looked up 3
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twwilliams commented on the list words-to-avoid
December 12, 2006
twwilliams commented on the word impact
This word is used (and misused) in business speak: "that new product will have a big impact on our sales." Or worse: "the change to our commercial will be impactful on our third-quarter sales." Every time I hear the word used this way, I think about impaction of the bowel, and I see that Ninjawords uses that as an example in its definition of the word.
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