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Examples
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This Antipattern is Kryptonite to the Open Social Web at Like It Matters on Jan 4th at 6am
Public nuisance #1: Importing your contacts | FactoryCity 2007
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• Second law of thermodynamics: Energy and Entropy • Laziness 2.0 • Nudge and KISS Antipattern: Geekness 2.0 Friday, April 3, 2009
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Value creation vs. value capture • Easy to understand business case • Easy to calculate ROI models Antipattern: Intangible means unmeasurable Friday, April 3, 2009 40
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Fail often, fail quickly, fail gracefully and learn from it * Antipattern: Fear 2.0 *
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Antipattern: Build it, and they will come Photo by Flickr user Sister72, licensed under Creative Commons, Attribution 2.0 Generic Friday, April 3, 2009 25
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Antipattern: Build it, and they will come Why the bad solution looks attractive • Web 2.0 sites occupy most of the top 50 sites in the world • Our site / service is so cool and useful people won't resist it Why it turns out to be bad • People have limited attention span •
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Photo: Wikimedia Commons, Public Domain Antipattern: Search, and thou should not find Friday, April 3, 2009 34
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Antipattern: Intangible Means Unmeasurable Why the bad solution looks attractive •
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• "Proven solutions", but in isolation • Golden hammer • To a worm in horseradish, the whole world is horseradish (Word vs Excel) • Integration becomes a nightmare • Adopt an integrated solution that: ✓ meets your core needs from the outset ✓ can be augmented by adding best of breed ✓ has enterprise grade support Antipattern: Best of Breed Friday, April 3, 2009
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Antipattern: Hype 2.0 Why the bad solution looks attractive • Every magazine, consulting
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