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  • http://www.slate.com/articles/business/moneybox/2015/12/history_of_big_johnson_coed_naked_and_big_dog_t_shirts.html

    

For simplicity’s sake, let’s call these novelty shirts “D-shirts”—a retroactive shorthand for “dick shirts” or “douchebag shirts,” whichever you prefer. While it’s shooting fish in a barrel to mock the simpler times when D-ness was clearly telegraphed via branding, I believe that it’s preferable to the current dilemma of actual douchebags trying to camouflage as nondouchebags. Thanks to irony (and e-commerce!), these days it’s way harder to spot a douchebag.

    December 16, 2015