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Examples
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The deal allows Brown-Forman—whose brands also include Jack Daniel 's, Southern Comfort and Finlandia--to bring any of its tequila brands into the arrangement, though for now the focus will be on El Jimador, the top-selling tequila in Mexico.
Brown-Forman's El Jimador Tequila to Sponsor Soccer Sam Mamudi 2011
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The agreement provides El Jimador with an onsite promotional presence at games, on-field advertising signs for more than 100 televised games each year, player appearances at promotional events and a line of co-branded merchandise.
Brown-Forman's El Jimador Tequila to Sponsor Soccer Sam Mamudi 2011
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Chief Executive Paul Varga said the optimistic outlook is based on the strong performance of its Jack Daniel's brand family and el Jimador tequila in the third quarter, adding that top-line results improved in the U.S.
Profit Jumps at Brown-Forman, Maker of Jack Daniel's Melissa Korn 2011
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Jack Daniel's saw depletions, or sales to retailers, increase 4% internationally in the fourth quarter but decline 3% in the U.S. Depletions of el Jimador tequila proved strong internationally and domestically, while Finlandia vodka struggled amid a distribution change in Russia.
Brown-Forman Profit Doubles on Wine Asset Sale Melissa Korn 2011
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El Jimador already has a sponsorship deal with the MLS's Seattle Sounders, and Mark Grindstaff , U.S. brand director for Casa Herradura Tequilas, said Brown-Forman is looking to make deals with more teams.
Brown-Forman's El Jimador Tequila to Sponsor Soccer Sam Mamudi 2011
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The Jack Daniel's whiskey and el Jimador tequila brand families have shined lately, with sales up 9% and 18%, respectively, in the nine months to Jan. 31.
Profit Jumps at Brown-Forman, Maker of Jack Daniel's Melissa Korn 2011
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Brown-Forman Corp. signed a four-year deal making its El Jimador tequila a major sponsor for U.S. soccer.
Brown-Forman's El Jimador Tequila to Sponsor Soccer Sam Mamudi 2011
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Jack Daniel's saw depletions, or sales to retailers, increase 4% internationally in the fourth quarter but decline 3% in the U.S. Depletions of el Jimador tequila proved strong internationally and domestically, while Finlandia vodka struggled amid a distribution change in Russia.
Brown-Forman Profit Doubles on Wine Asset Sale Melissa Korn 2011
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The second-largest brand, el Jimador, had a 28% sales increase, excluding currency adjustments.
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Jimador Anejo is in the same range and is quite good.
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