Neuromarketing

Understanding the Buy Buttons in Your Customer's Brain, due October 2, looks like an update from the authors '2005 title Neuromarketing: Is There a

Advertising Lab 2010

Campbell's Taps 'Neuromarketing' Techniques to Find Why Shelf Displays Left Some Customers Cold.

The Emotional Quotient of Soup Shopping Ilan Brat 2010

Neuro Web Design takes Neuromarketing one step further by discussing psychological concepts, which can then be applied to your website.

Web Teacher › Useful Links: Neuro web design, Web design update, HTML 5 differences 2009

One company, MindSign Neuromarketing of San Diego, uses magnetic-resonance imaging to monitor how viewers' brains react to horror movies and movie trailers for clients in the film industry.

Scary Movies and Real-Life Risks Melinda Beck 2011

Neuromarketing guru Martin Lindstrom, the author of Buyology, goes a step further:

N. E. Marsden: Neurofinance: Gaming the Human Brain? 2009

Christophe Morin is the co-founder of SalesBrain and co-author of Neuromarketing: Understanding the buy buttons of your customer's brain.

Neuromarketing - Reality Is What Your Brain Makes Of It William Harryman 2009

Neuromarketing has had a couple of good posts this week:

I'm not dexterous enough to be a magician... 2009

Neuromarketing, still in its infancy, alarms some people, who have visions of advertisers being able to reach inside our brains somehow and influence us without our even being aware of it.

Neuromarketing Edward Willett 2006

Neuromarketing studies are being carried out all over the place.

Neuromarketing Edward Willett 2006

Neuromarketing researchers want to find out what kind of advertising engages people and convinces them to buy products, the goal being to make obsolete the adage I first learned in a public relations course in university: "Only 10 percent of advertising works -- but nobody knows which 10 percent."

Neuromarketing Edward Willett 2006