neuromarketing love

Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. A marketing discipline that studies consumers' sensorimotor, cognitive, and affective responses to marketing stimuli.

Etymologies

neuro- +‎ marketing (Wiktionary)

Examples

  • Companies like BrightHouse are trying to distance themselves from the term neuromarketing, which has a sci-fi feel to it, and their clients and funders often prefer to remain anonymous.

    PUSHING THE BUY BUTTON

  • This is part of an emerging science called neuromarketing, which uses the techniques of cognitive neuroscience to try and evaluate and design better product promotions.

    Mind Hacks: February 2006 Archives

  • But now they plan to go a step further, and plunge inside the heads of Christmas shoppers using "neuromarketing" - the use of a machine to read your mind as you weigh up your gift options.

    Telegraph.co.uk - Telegraph online, Daily Telegraph and Sunday Telegraph

  • You guys heard of this thing called neuromarketing?

    Comments at Boxes and Arrows

  • Two U.S. researchers are speculating on the popularity of the new field of neuromarketing, which is a high-tech way for marketers to find out what consumers like or dislike.

    iTWire - IT and Telecommunications news views and jobs

  • An emerging technique called neuromarketing that uses brain scans to measure human response to promotional messages is starting to catch on in Europe-and soon ads may become even more effective at prompting you to pull out your wallet.

    Search Engine Roundtable

  • There is a new kind of marketing called neuromarketing that actually uses brain scans to measure how our brains react to certain stimuli.

    The Full Feed from HuffingtonPost.com

  • Just recently, they redesigned their can labels, based on 'neuromarketing', which is just a fancy way to say 'what gets you to buy more when you see it'.

    Movie Thoughts

  • This "neuromarketing" approach is a fresh attempt among consumer-good companies to understand how consumers really respond to marketing and advertising.

    The Emotional Quotient of Soup Shopping

  • It has even gotten to the point where "neuromarketing" uses MRI and EEG to study how our brains react to certain stimuli so they can be used to market and persuade.

    Dave Johnson: Misuse Of The Words Protectionism And Trade Is Making Us Poorer

Comments

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  • A field of marketing which studies the human brain's response to marketing stimuli. Using medical technology such as functional Magnetic Resonance Imaging (fMRI), researchers measure changes in activity in parts of the brain and attempt to discover why consumers make the decisions they do, and what part of the brain is telling them to do it. "Neuromarketing" is being called the most important breakthrough in marketing research.
    (From NetLingo)

    May 28, 2008