neuromarketing love


from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun A marketing discipline that studies consumers' sensorimotor, cognitive, and affective responses to marketing stimuli.


from Wiktionary, Creative Commons Attribution/Share-Alike License

neuro- +‎ marketing



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  • A field of marketing which studies the human brain's response to marketing stimuli. Using medical technology such as functional Magnetic Resonance Imaging (fMRI), researchers measure changes in activity in parts of the brain and attempt to discover why consumers make the decisions they do, and what part of the brain is telling them to do it. "Neuromarketing" is being called the most important breakthrough in marketing research.

    (From NetLingo)

    May 28, 2008

  • In 2005, The Committee on Science and Law considered possible legal implications of neural engineering. An emphasis was put on privacy implications of neural imaging, in particular on the use of neural imaging in non-medical research. The committee recognized neuromarketing, defined as the field of marketing research that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli and brain fingerprinting, defined as a technique that purports to determine the truth by detecting information stored in the brain, as emerging non-medical areas using neural imaging data.
    Tamara Bonaci, Ryan Calo & Howard Jay Chizeck, App Stores for the Brain: Privacy & Security in Brain-Computer Interfaces, 2014 IEEE Int’l Symp. on Ethics in Sci., Tech. & Eng’rg at 1-7, reprinted in IEEE Tech. & Soc’y Mag., June 2015, at 32-39 (citing N.Y. City Bar Ass'n, Committee on Science and Law, Are Your Thoughts Your Own?: Neuroprivacy and the Legal Implications of Brain Imaging (June 2005)).

    June 1, 2016