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In ad-pub we are preparing materials for the earliest opening, wherever that is.
Under the ad-pub umbrella are these disciplines: creative advertising, publicity and promotion, market research, media and international.
At the preview stage, ad-pub meets with sales to review release strategies and screening policies, to reassess the broadcast advertising budget and to decide whether the picture will be helped or hurt by publicity.
The line refers to money budgeted for creative talent, such as actors, writers, directors, and producers. ad-pub -- relating to the advertising and publicity department of a motion picture studio; "Alan Smithee has been elevated to ad-pub VP at Paramount." affil -- television network affiliated station; "Each broadcast network has an annual gathering of its affils."
Here’s a sampling of some major overseas markets as they relate to ad-pub issues.