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Examples
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In ad-pub we are preparing materials for the earliest opening, wherever that is.
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Under the ad-pub umbrella are these disciplines: creative advertising, publicity and promotion, market research, media and international.
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At the preview stage, ad-pub meets with sales to review release strategies and screening policies, to reassess the broadcast advertising budget and to decide whether the picture will be helped or hurt by publicity.
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The line refers to money budgeted for creative talent, such as actors, writers, directors, and producers. ad-pub -- relating to the advertising and publicity department of a motion picture studio; "Alan Smithee has been elevated to ad-pub VP at Paramount." affil -- television network affiliated station; "Each broadcast network has an annual gathering of its affils."
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Here’s a sampling of some major overseas markets as they relate to ad-pub issues.
tbtabby commented on the word ad-pub
The advertising and publicity department of a movie studio.
August 26, 2009