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  • Collins writes that TLC is aiming to be an "antidote to Bravo," the NBC Universal-owned cable network that has successfully appealed to a sophisticated, urban "affluencer" audience.

    TLC Makes Push For Red America

  • Bravo is angling itself as the network that reaches the "affluencer," or upscale consumers in the 18-49 demo.

    Media Buyer Planner

  • The whole enterprise, like so much else on Bravo, the “affluencer” network, feels like a moldy leftover from the pre-Obama age; the currently fashionable values — humility, intelligence, restraint, style — are eclipsed by money-grubbing witlessness and big-carbon-footprint living.

    Real Housewives Make Me Question My Morality | clusterflock


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  • “Among women ages 18 to 49, Bravo is the fastest growing of the top 20 entertainment cable networks, and its viewers are the most educated and upscale (about a quarter of them make more than $100,000 a year), a demographic that advertisers are desperate to try to reach. Berwick, the general manager, came up with a catchy name for this premium demographic: the affluencers.�?

    The New York Times, The Affluencer, by Susan Dominus, October 30, 2008

    November 3, 2008